Schmarketing: A Jargon Detox for Marketers
The Schmarketing Podcast is a jargon detox for marketers. On every episode, we’ll explore the human side of marketing by breaking down the buzzwords, sharing real stories, and helping rethink how teams achieve success.
Your team is perfectly designed for the results you’re getting today—if you want different results, it’s time to change how you do things.
Schmarketing: A Jargon Detox for Marketers
Help, Not Hype ("Marketing")
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Stephen Boudreau
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Season 1
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Episode 4
Marketing. The fine line between guiding someone to what they need… and letting them believe they found it all by themselves. It’s like sneaking vegetables into a kid’s mac and cheese—only this time, your “kid” is a fully grown adult, and you’re banking on them loving it without ever noticing. Do it right, and you’re a genius. Do it wrong… and, well, you’re just the broccoli guy.
