Schmarketing: A Jargon Detox for Marketers
The Schmarketing Podcast is a jargon detox for marketers. On every episode, we’ll explore the human side of marketing by breaking down the buzzwords, sharing real stories, and helping rethink how teams achieve success.
Your team is perfectly designed for the results you’re getting today—if you want different results, it’s time to change how you do things.
Schmarketing: A Jargon Detox for Marketers
Always Be Cleansing ("Jargon Detox")
Jargon. We’ve all heard it, we’ve all said it, and let’s be honest—we’ve all pretended to understand it. It starts with something harmless, like “ideate,” and suddenly, you’re in a meeting suggesting we “take this offline.” And suddenly, you’re nodding, agreeing to “circle back” as if you’ve just made a life-changing decision. It’s like watching yourself in a bad movie where every line makes you cringe, but you can’t stop saying them. The next thing you know, you’re “double-clicking” on ideas that don’t even need a single click, wondering how you got here.
It’s time for a Jargon Detox, where you escape the buzzword vortex and get back to the kind of clarity that speaks for itself.